Many franchisors utilize Twitter to communicate their products and services to would-be customers. But how do you know if your social media efforts are paying off? Can you pull up a real-time report to see just how many new leads you’ve created over the past week? If you find an interesting conversation taking place about […]
How-To: Create Leads from Twitter Conversations
Posted on 24. Mar, 2010 by Clint in Case Studies, Franchise Lead Generation, Franchise Technology
Mobility – An Invaluable Tool for Franchise Field Operations
Posted on 06. Feb, 2010 by borourke in Franchise Technology, Franchising
If you’ve been in the franchise industry for any time you know the scenario. The poor franchise business consultant, working with a franchisee or its managers at a location in the field. The business is having challenges and the new consultant is trying to get down to the who, what, when, where and why. The […]