Symptoms vs Problems

Posted on 12. May, 2010 by in Franchise Technology, Franchising, Management Philosophy

Quite often we speak with franchising executives about the challenges they’re facing. During these conversations, one subject that is commonly broached is the challenge surrounding franchise sales/development. Many times what the organization’s leadership is explaining to us are symptoms of a problem, but they’re looking for a solution that only treats this symptom. The reality […]

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Franchisor Ignorance Is Bliss – Is $150 a Month Too Much To Ask ?

Posted on 18. Apr, 2010 by in Franchise Technology, Management Philosophy

Do you think franchising generally has ignored the benefits that technology and systems offer? What can explain this type of thinking? We continue to mine for the insightful ZORS who can see the value in the franchise flywheel. Can you help us find some more evolved ZORS to speak with?

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Why Franchise Organizations Better Jump Into Cloud Computing Now – Watch

Posted on 26. Mar, 2010 by in Cloud Computing, Franchise Technology

What is even more alarming, if you are relying on a third party vendor, which might have financial issues you are unaware of given today’s environment, to manage and host your Intranet content or business systems based on a proprietary infrastructure, you may have some real trouble ahead. What happens if they fold ? What upgrades are they making to adopt new tools ?

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9 Key Disciplines For Success When Adopting New IT Solutions

Posted on 25. Mar, 2010 by in Franchise Technology, Franchising

With the surge in more affordable and flexible cloud based information systems, like salesforce.com, many intelligent organizations are evaluating changing their information systems. This is particularly true for franchise organizations, whose unique business models offer an opportunity to improve productivity significantly via the wise adoption of well crafted solutions like franchiseflywheel.com .

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How-To: Create Leads from Twitter Conversations

Posted on 24. Mar, 2010 by in Case Studies, Franchise Lead Generation, Franchise Technology

Many franchisors utilize Twitter to communicate their products and services to would-be customers.  But how do you know if your social media efforts are paying off?  Can you pull up a real-time report to see just how many new leads you’ve created over the past week?  If you find an interesting conversation taking place about […]

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Designing a Process for Awarding Franchises – Part 2: Management

Posted on 14. Mar, 2010 by in Franchise Lead Generation, Franchise Technology, Franchising, Management Philosophy

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” -Albert Einstein In my previous post, titled “Designing a Process for Awarding Franchises – Part 1: Leadership”, I looked at the notion of how designing a process of awarding franchises has to start with […]

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Fundamentals: Franchise Lead Generation with Google Adwords

Posted on 10. Mar, 2010 by in Case Studies, Cloud Computing, Franchise Lead Generation, Franchise Technology, Franchising

As a follow up to yesterday’s post about effectively managing lead-flow, I’ve posted another video showing what I’ve found to be very useful and effective tools for lead generation. You might want to consider incorporating Google Adwords campaigns into your repertoire for franchise lead generation. The ability to target micro-channels and create highly relevant campaigns […]

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Fundamentals: Are You Effectively Managing Lead-Flow?

Posted on 09. Mar, 2010 by in Case Studies, Franchise Lead Generation, Franchise Technology, Franchising

In the spirit of posting helpful information that has real-world applicability, I’ve put together a short video demo of effectively managing lead flow.  This clip deals with managing incoming or reactive lead flow, as opposed to proactive lead generation. Sophisticated franchise companies will have multiple lead generation campaigns in place, at all times, and in […]

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Problems Recruiting Qualified Franchise Prospects ? What Are You Doing About It ?

Posted on 28. Feb, 2010 by in Franchise Technology, Franchising

So much has changed around how franchise brands attract qualified prospects. Like many aspects of advertising, the game has fundamentally shifted. What can you do about it ? To be successful, brands must re-engineer their methods based on the following 9 disciplines: 1. Understand HOW and WHERE to engage qualified prospects; 2. People trust others […]

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The 5 Most Important Aspects of IT for Franchisors

Posted on 25. Feb, 2010 by in Cloud Computing, Franchise Technology, Franchising

Information Technology within franchise systems would appear to be a scarcity, judging by the lack of conversation on the topic. In this post, I’ve laid out 5 of the most important aspects that franchisors will require from their technology vendors.

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